Copywriter Blog

Spooktacular Marketing: Brands That Do Halloween Right

Halloween is a fun time of the year when brands can get truly creative in their marketing strategies. Whether it’s through traditional advertising or content marketing, late October presents a great opportunity to reposition a brand’s messaging in a fun, creative and...

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Web Copywriters Create Content for ‘Page Scanners’

If you are like most people, you won’t make it to the end of this blog post. This is not because this post doesn’t offer value — at least we hope that’s not the case. Rather, it’s a result of the fact that most viewers only read about 20 percent of the content on any...

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