Our blog writers work with a wide variety of businesses across nearly all sizes and industries to develop articles for their company blogs. Many of our clients have never had a blog before they began working with us, so naturally they have some questions for us when they are first getting started.
The following are a few of the most frequently asked questions we receive when it comes to creating effective and informative blog content:
Q: What topics should we cover?
Generally, you want to keep your blog content topics limited to those that relate to your brand and your niche. Anything you think your customers would find interesting or useful could make good fodder for your article writing. Some types of businesses have narrower verticals than others, but it’s a good place to start.
Q: How often should we post?
This depends on your overall content marketing goals. We typically recommend publishing a new blog post at least once a week. Google’s search algorithms reward websites that regularly post new, high-quality content, so you don’t get a whole lot of search engine optimization (SEO) benefit if you’re posting any less than once a week. Posting more often also helps to keep your customers coming back to your website to view more blog content.
Q: What makes a blog post a success?
If you have people read it and enjoy it, you can consider your blog content a success from one standpoint. There are certain elements of blog articles that position them for better success, including an interesting and relevant title, easily digestible information, related images for more visual appeal and, most of all, high-quality copywriting.
Q: Does my business really need a blog?
If you are serious about content marketing and improving your search rankings, having a blog can only help you. It’s a relatively small investment that can pay big dividends if done consistently and over a long period of time. Nearly all business owners can benefit from working with blog writers, especially if they have a unique niche.
ProPRcopy staffs blog writers who have experience across a broad range of industries, working with businesses engaged in comprehensive content marketing strategies.