Kickstarter success starts with great copywriting

Imagine building something amazing from the ground up. The idea is uniquely yours, you put in the effort and hard work and that great feeling of accomplishment is one that only you will know. It’s truly the American Dream. However, it’s not always that simple, as...
Is Press Release Writing Still Relevant?

Is Press Release Writing Still Relevant?

Revised March 2020 Every marketing firm is familiar with press release writing as a traditional form of marketing and PR outreach. Even long before the emergence of the Internet, press releases were a primary tool for announcing newsworthy events for an organization...