legal blog content writingFor law firms, the competition for new clients can be fierce. It has become a near-requirement for attorneys and legal professionals to establish an online presence, using their website, social media and various content marketing efforts to better promote the services they deliver across virtually any area of practice.

At the core of most content marketing strategies for law firms is blogging, a channel through which attorneys can share valuable information and insights for their current and prospective clients. If one of your areas of practice is personal injury, for example, you might develop numerous blog posts covering issues like what someone should do after a car accident, how to approach a slip and fall injury claim or the most common factors leading to workplace injuries. A firm that focuses on bankruptcy, on the other hand, might share key information on the differences between Chapter 7 and Chapter 13, or what readers should do if they’re facing home foreclosure—among various other topics.

Related: Blog content—a valuable tool for all types of businesses

Legal blog content writing has become standard practice in the legal field, with firms competing against each other for clients in their geographical areas of service. This is particularly true in large metro markets, but is also relevant for even small firms located in small, rural communities. The fact is that most of the people who need legal counsel first search online for an attorney located nearby, a fact law firms can leverage by providing relevant, locally focused blog, social media and other written and visual content.

That said, it’s rare for attorneys to have the time needed to really focus the attention they need on their blog content and other marketing efforts. Many have turned to legal blog content writing providers, which offer consistent copywriting services for law firms that allow lawyers and other legal professionals to keep up with their blogs without spending too much of their own time and energy writing content themselves. These legal copywriters know how to take complex concepts and communicate them to a wide audience, making sure readers do not get confused by too much legalese and complicated legal terminology.

In other words, a law firm’s blog content should provide surface-level information and guidance that builds trust on the part of readers, prompting them to seek the lawyers’ professional advice if or when they face a legal challenge.

A sound content marketing strategy can help attorneys and law firms attract more new clients. Working with a legal blog content writing partner ensures they have the time needed to focus their attention on the key legal services they provide.