News & Insights from the ProPRcopy Team
6 Key Characteristics of Sales-Driven Web Copy
Sales-driven web copy is the key to powering on-site conversions. Here’s how to write compelling content that ends with conversion, no matter what you’re selling.
A Message for Organizations Displaced by COVID-19
From ProPRcopy Vice President of Operations, Tim Backes Clients and friends of ProPRcopy: First and foremost, I hope you are all staying safe and healthy in this unprecedented and uncertain time. The COVID-19 (novel Coronavirus) pandemic and steps taken to quell it...
5 Reasons Why Every Great Travel Agent Needs to Blog
One of the most powerful marketing tools of any travel agent or tourism agency is a travel blog. It provides a resource where clients can learn more about the destinations you recommend or modes of travel in which you specialize, cementing your authority as a travel...
The Right Way to Use Tourism Content Marketing to Promote Seasonal Travel
Seasonal messaging is a staple sales tactic of the travel and tourism industry. Each season presents an alluring message of escapism that can easily be leveraged into travel content marketing. In winter, it’s all about jetting off to warmer climates. Summer is the...
Tourism Content Marketing Sells a Destination Better Than Photos
Doing a quick Google search for travel destinations definitely yields beautiful results. From Portland to Portugal, the photos you’ll encounter are always stunning and well-captured. It’s enough to make anyone want to visit a locale! However, while it’s true that...
5 Real Estate Content Marketing Tips for Agents and Brokers
Today’s home buyers often begin their search online, looking to social media and platforms like Realtor, Trulia and Zillow to browse listings. This means agents and brokers must have a robust digital presence and leverage best practices in real estate content...
Quick Tips: How to Create Content That Engages and Informs
As a thought leader in your field, your words have weight. By creating high-quality content, you can drive more engagement with your business and forge stronger connections with your target audience. A big part of any content marketing strategy is a branded blog, with...