by ProPRcopy | Dec 5, 2017 | Content Marketing
As a thought leader in your field, your words have weight. By creating high-quality content, you can drive more engagement with your business and forge stronger connections with your target audience. A big part of any content marketing strategy is a branded blog, with...
by ProPRcopy | Dec 1, 2017 | SEO
Getting found on Google. Is there anything more important for a small business? While search engine optimization is important, brands must understand that improving their search results is about much more than keyword stuffing and back-linking. In fact, these...
by ProPRcopy | Nov 28, 2017 | Content Marketing
Writing an informative article is one thing. Making sure your audience reads it can be something else entirely. If you’re wondering how to write an article that people actually read, you must first understand best practices in digital content creation. This will allow...
by ProPRcopy | Nov 22, 2017 | ProPRcopy News
We love Thanksgiving here at ProPRcopy. Each year, the long weekend gives us an opportunity to take a little break, spend time with family and friends and reflect on all we’re fortunate enough to do on a daily basis. Personally, it’s hard for me to believe...
by ProPRcopy | Nov 13, 2017 | Content Marketing
Last week, Twitter officially doubled its post limit from its well-known 140 to 280 characters. The rollout comes after Twitter experimented with a higher character limit for some users and determined it would not significantly affect how people interact with the...
by ProPRcopy | Nov 3, 2017 | Copywriting
Consumers today have nearly limitless options when shopping online. The e-commerce playing field is constantly growing, with platforms like Shopify, Magento, BigCommerce and others making it easy for just about anyone to sell items online. Up-and-coming retail sites...
by ProPRcopy | Oct 31, 2017 | Press Releases
Sometimes, it’s obvious to know when to create and distribute a press release. Your business has launched a new service, acquired another company or hired a new CFO. There’s a clear piece of news to share with the media and other members of your target audience. But...
by ProPRcopy | Oct 26, 2017 | Marketing
If you’ve watched the first two games of the World Series, you may have noticed the aberrant placement of the recognizable YouTube “Play” button logo on the wall directly behind home plate. Many Twitter users pointed out that when the camera angle...
by ProPRcopy | Oct 24, 2017 | Marketing
In many ways, email marketing requires us to walk a fine line. On the one hand, you want to engage your audience and get them to take a certain action — whether it’s clicking through, making a purchase or contacting you for more information. But you also don’t want to...
by ProPRcopy | Oct 18, 2017 | Blogging
When you’re blogging for business, you may have no shortage of ideas on the topics you want to cover. But one of the first steps you must take — before hitting “publish” on your first blog post — is to identify your target audience. This can be more...
