News & Insights from the ProPRcopy Team
A Note of Thanks from ProPRcopy
We love Thanksgiving here at ProPRcopy. Each year, the long weekend gives us an opportunity to take a little break, spend time with family and friends and reflect on all we're fortunate enough to do on a daily basis. Personally, it's hard for me to believe just how...
Marketers Must Stick to Social Media Fundamentals, Even with Twitter’s 280 Characters
Last week, Twitter officially doubled its post limit from its well-known 140 to 280 characters. The rollout comes after Twitter experimented with a higher character limit for some users and determined it would not significantly affect how people interact with the...
Beyond SEO, Product Descriptions Must Sell
Consumers today have nearly limitless options when shopping online. The e-commerce playing field is constantly growing, with platforms like Shopify, Magento, BigCommerce and others making it easy for just about anyone to sell items online. Up-and-coming retail sites...
Quick Press Release Ideas When You’re Struggling to Find a Topic
Sometimes, it’s obvious to know when to create and distribute a press release. Your business has launched a new service, acquired another company or hired a new CFO. There’s a clear piece of news to share with the media and other members of your target audience. But...
Is YouTube’s World Series Advertising Too Intrusive?
If you've watched the first two games of the World Series, you may have noticed the aberrant placement of the recognizable YouTube "Play" button logo on the wall directly behind home plate. Many Twitter users pointed out that when the camera angle was from behind the...
Your Guide for Embarking on a Non-Annoying Email Marketing Campaign
In many ways, email marketing requires us to walk a fine line. On the one hand, you want to engage your audience and get them to take a certain action — whether it’s clicking through, making a purchase or contacting you for more information. But you also don’t want to...
Blogging for Business? Here are 4 Questions to Ask About Your Target Audience
When you're blogging for business, you may have no shortage of ideas on the topics you want to cover. But one of the first steps you must take — before hitting "publish" on your first blog post — is to identify your target audience. This can be more complicated than...