News & Insights from the ProPRcopy Team
More Than Keywords: How SEO Article Writers Create Engaging Content
Getting found on Google. Is there anything more important for a small business? While search engine optimization is important, brands must understand that improving their search results is about much more than keyword stuffing and back-linking. In fact, these...
How to Write an Article (That People Actually Read)
Writing an informative article is one thing. Making sure your audience reads it can be something else entirely. If you’re wondering how to write an article that people actually read, you must first understand best practices in digital content creation. This will allow...
A Note of Thanks from ProPRcopy
We love Thanksgiving here at ProPRcopy. Each year, the long weekend gives us an opportunity to take a little break, spend time with family and friends and reflect on all we're fortunate enough to do on a daily basis. Personally, it's hard for me to believe just how...
Marketers Must Stick to Social Media Fundamentals, Even with Twitter’s 280 Characters
Last week, Twitter officially doubled its post limit from its well-known 140 to 280 characters. The rollout comes after Twitter experimented with a higher character limit for some users and determined it would not significantly affect how people interact with the...
Beyond SEO, Product Descriptions Must Sell
Consumers today have nearly limitless options when shopping online. The e-commerce playing field is constantly growing, with platforms like Shopify, Magento, BigCommerce and others making it easy for just about anyone to sell items online. Up-and-coming retail sites...
Quick Press Release Ideas When You’re Struggling to Find a Topic
Sometimes, it’s obvious to know when to create and distribute a press release. Your business has launched a new service, acquired another company or hired a new CFO. There’s a clear piece of news to share with the media and other members of your target audience. But...
Is YouTube’s World Series Advertising Too Intrusive?
If you've watched the first two games of the World Series, you may have noticed the aberrant placement of the recognizable YouTube "Play" button logo on the wall directly behind home plate. Many Twitter users pointed out that when the camera angle was from behind the...