Accounting & Finance Articles

Accounting Firms Focus on Specialization in Marketing Efforts

In an effort to distinguish themselves in a crowded marketplace, more accounting firms across the country are focusing on specialization and innovation—using these concepts as key components in their content marketing strategies. These findings come from a number of...

Content Marketing a Must for Accountants During Tax Season

Over the next two months, people across the United States will be going over their financial information and filing their taxes with the IRS. This is by far the busiest time of year for accountants and financial professionals, who are flooded with individuals and...

TurboTax and the Curious Case of Mass Marketing Appeal

How do you get your taxes done every year? Pose this question to about 36 million Americans and they’re going to smile and say that they use TurboTax—it’s quicker than working with a CPA, it’s easier than trying to sift through a stack of paperwork and it’s more...

Tax Blogs Help Accountants Engage Target Clients During Busy Season

As any accountant knows, taxes are complicated and most people do not have the knowledge or background to properly file taxes on their own. Realizing this, many people scour the web for articles and blog content that can teach them about the aspects of taxes they...