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Accounting Firms Focus on Specialization in Marketing Efforts

by ProPRcopy | May 16, 2016 | Accounting & Finance

In an effort to distinguish themselves in a crowded marketplace, more accounting firms across the country are focusing on specialization and innovation—using these concepts as key components in their content marketing strategies. These findings come from a number of...

Content Marketing a Must for Accountants During Tax Season

by ProPRcopy | Feb 10, 2016 | Accounting & Finance

Over the next two months, people across the United States will be going over their financial information and filing their taxes with the IRS. This is by far the busiest time of year for accountants and financial professionals, who are flooded with individuals and...

TurboTax and the Curious Case of Mass Marketing Appeal

by ProPRcopy | Mar 25, 2015 | Accounting & Finance

How do you get your taxes done every year? Pose this question to about 36 million Americans and they’re going to smile and say that they use TurboTax—it’s quicker than working with a CPA, it’s easier than trying to sift through a stack of paperwork and it’s more...

Tax Blogs Help Accountants Engage Target Clients During Busy Season

by ProPRcopy | Mar 2, 2015 | Accounting & Finance

As any accountant knows, taxes are complicated and most people do not have the knowledge or background to properly file taxes on their own. Realizing this, many people scour the web for articles and blog content that can teach them about the aspects of taxes they...

The Importance of Content Marketing for CPAs, Accounting Firms

by ProPRcopy | Jan 27, 2014 | Accounting & Finance

Across the U.S. and worldwide, accounting firms, certified public accountants and financial management professionals are using content marketing to reach new clients and enhance their relationships with existing ones. Through content marketing, these firms use blog...

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