Blogging Articles

Blogging for Business? Here are 4 Questions to Ask About Your Target Audience

When you're blogging for business, you may have no shortage of ideas on the topics you want to cover. But one of the first steps you must take — before hitting "publish" on your first blog post — is to identify your target audience. This can be more complicated than...

Blogging for SEO Means Writing for Your Audience, Not Spiders

In many ways, content marketing has supplanted traditional search engine optimization (SEO). While targeting keywords is still critically important, blogging for SEO primarily means creating quality content that resonates with your audience. Gone are the days when...

Blogging Best Practices: Fall 2017 Edition

The only real constant is change. There’s perhaps no place that statement is truer than the digital landscape, where marketers and content creators must remain up to date with the latest blogging best practices. What are the best ways to get across your key messages...

Searching for New Content Ideas? Try Repurposing Your Blog Posts

Coming up with new topic ideas for your content marketing strategy can be difficult, especially if you've been at it for a considerable amount of time. If you're looking for creative ways to continue to offer value to your readers and viewers, consider the power of...