BizDev and Thought Leadership Articles

Quick Press Release Ideas When You’re Struggling to Find a Topic

Sometimes, it’s obvious to know when to create and distribute a press release. Your business has launched a new service, acquired another company or hired a new CFO. There’s a clear piece of news to share with the media and other members of your target audience. But...
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Blogging for Business? Here are 4 Questions to Ask About Your Target Audience

When you're blogging for business, you may have no shortage of ideas on the topics you want to cover. But one of the first steps you must take — before hitting "publish" on your first blog post — is to identify your target audience. This can be more complicated than...
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How to Structure a Case Study That Advances Your Key Messages

You’ve just completed a successful project with a client who’s thrilled with the results. Your entire team is on cloud nine, celebrating another big milestone for your organization. Now’s the time to leverage your success and show future clients what you can...
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Why E-books Should Be a Key Piece of Your Marketing Strategy

In today’s crowded world of digital content, most brands are looking for creative ways to generate leads, build trust and set themselves apart from their competitors. And with content marketing moving increasingly toward lengthy, highly informative content, e-books...
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