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6 Key Characteristics of Sales-Driven Web Copy

6 Key Characteristics of Sales-Driven Web Copy

by Kyle Danowski | Jun 2, 2022 | Content Marketing

Sales-driven web copy is the key to powering on-site conversions. Here’s how to write compelling content that ends with conversion, no matter what you’re selling. Quick Summary Write benefits-driven copy that’s specific to your audience. Deliver a message that...

Quick Tips: How to Create Content That Engages and Informs

by Kyle Danowski | Dec 5, 2017 | Content Marketing

As a thought leader in your field, your words have weight. By creating high-quality content, you can drive more engagement with your business and forge stronger connections with your target audience. A big part of any content marketing strategy is a branded blog, with...

How to Write an Article (That People Actually Read)

by Kyle Danowski | Nov 28, 2017 | Content Marketing

Writing an informative article is one thing. Making sure your audience reads it can be something else entirely. If you’re wondering how to write an article that people actually read, you must first understand best practices in digital content creation. This will allow...

Marketers Must Stick to Social Media Fundamentals, Even with Twitter’s 280 Characters

by Kyle Danowski | Nov 13, 2017 | Content Marketing

Last week, Twitter officially doubled its post limit from its well-known 140 to 280 characters. The rollout comes after Twitter experimented with a higher character limit for some users and determined it would not significantly affect how people interact with the...

How to Structure a Case Study That Advances Your Key Messages

by Kyle Danowski | Oct 6, 2017 | Content Marketing

You’ve just completed a successful project with a client who’s thrilled with the results. Your entire team is on cloud nine, celebrating another big milestone for your organization. Now’s the time to leverage your success and show future clients what you can...

8 Strategies for Marketing Your Self-Published Book on a Budget

by Kyle Danowski | Sep 6, 2017 | Content Marketing

What happens if you write a great book, but nobody knows about it? Nothing. To be a successful author, you need readers to discover your creative work. This comes down to marketing your self-published book effectively, even if you’re working on a tight budget. Below...
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