Content Marketing Articles

6 Key Characteristics of Sales-Driven Web Copy

Sales-driven web copy is the key to powering on-site conversions. Here’s how to write compelling content that ends with conversion, no matter what you’re selling.

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Quick Tips: How to Create Content That Engages and Informs

As a thought leader in your field, your words have weight. By creating high-quality content, you can drive more engagement with your business and forge stronger connections with your target audience. A big part of any content marketing strategy is a branded blog, with...
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How to Write an Article (That People Actually Read)

Writing an informative article is one thing. Making sure your audience reads it can be something else entirely. If you’re wondering how to write an article that people actually read, you must first understand best practices in digital content creation. This will allow...
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Marketers Must Stick to Social Media Fundamentals, Even with Twitter’s 280 Characters

Last week, Twitter officially doubled its post limit from its well-known 140 to 280 characters. The rollout comes after Twitter experimented with a higher character limit for some users and determined it would not significantly affect how people interact with the...
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