Beyond SEO, Product Descriptions Must Sell

Consumers today have nearly limitless options when shopping online. The e-commerce playing field is constantly growing, with platforms like Shopify, Magento, BigCommerce and others making it easy for just about anyone to sell items online. Up-and-coming retail sites...

Web Copywriters Create Content for ‘Page Scanners’

If you are like most people, you won’t make it to the end of this blog post. This is not because this post doesn’t offer value — at least we hope that’s not the case. Rather, it’s a result of the fact that most viewers only read about 20 percent of the content on any...

How to Write More Persuasive Content

Part of an effective marketing strategy is learning how to create persuasive content without being overly pushy or abrasive. You don’t necessarily have to have a silver tongue (or keyboard) to be persuasive in your content, but you should at least have a grasp of...