by Kyle Danowski | May 12, 2016 | Copywriting
A new BrightLocal report is out, and in it the company has found several tasks local search engine optimization (SEO) professionals are most commonly outsourcing today. Content creation is one of the most notable, with more than 20 percent of local SEOs surveyed...
by Kyle Danowski | Apr 19, 2016 | Copywriting
As professional content writers and editors, we tend to notice when certain words and phrases are misused—particularly when it comes to brands’ digital marketing content. In fact, some of these errors are so prevalent that they have essentially become part of our...
by Kyle Danowski | Mar 4, 2016 | Copywriting
As you may be aware, today is officially Grammar Day—and the content writers, editors and grammar nerds at ProPRcopy couldn’t be more excited. It’s no coincidence that this day also falls on March 4th, which grammatically is the only date on the calendar in the...
by Kyle Danowski | Feb 12, 2016 | Copywriting
One of the reasons why business owners might be hesitant to outsource their articles, blog content, press releases, web copy and other content writing needs is because they fear giving up control over something so important to their companies. This is completely...
by Kyle Danowski | Feb 2, 2016 | Copywriting
The concept of outsourcing typically has a negative connotation here in North America. But not all outsourcing is bad, especially if you’re contracting with a company that’s also based in the United States. That has been the case when it comes to businesses—including...
by Kyle Danowski | Jan 21, 2016 | Copywriting
It’s a common challenge for today’s public relations and marketing agencies. With the dominance of content marketing, these firms often find a demand for creating informative, compelling content for their clients, but finding the capacity to create this content...
