Copywriting Articles

Beyond SEO, Product Descriptions Must Sell

Consumers today have nearly limitless options when shopping online. The e-commerce playing field is constantly growing, with platforms like Shopify, Magento, BigCommerce and others making it easy for just about anyone to sell items online. Up-and-coming retail sites...

How to Make Sure You Hire Freelance Writers Who Advance Your Content Strategy

You can have the best content marketing plan in the world, but it won't do you much good unless you can hire freelance writers who can put it into action. This is no easy task, and many businesses struggle to find the right copywriters to advance their content...

How the Best Product Description Copywriters Optimize Content to Attract Customers Online

If you sell products online, whether they're automotive parts, mobile apps, arts and crafts, cosmetics, furniture or just about anything else, you need to have product descriptions that are compelling and grab your customers' attention. Rather than simply describing...

Web Copywriters Create Content for ‘Page Scanners’

If you are like most people, you won’t make it to the end of this blog post. This is not because this post doesn’t offer value — at least we hope that’s not the case. Rather, it’s a result of the fact that most viewers only read about 20 percent of the content on any...

Happy Grammar Day!

As you may be aware, today is officially Grammar Day—and the content writers, editors and grammar nerds at ProPRcopy...