Legal Marketing Articles

5 Branding Tips for Attorneys from Legal Copywriters

While a law firm is a much different type of business than, for example, a retailer or restaurant, there are some tried-and-true branding strategies attorneys can use to enhance the visibility of their legal practices. In fact, effective branding can go a long way...
Read More

‘New Rules’ of Content Marketing Mean Legal Blog Ghostwriters Need to Deliver Quality

The world of content marketing is an intensely competitive environment for attorneys and law firms. As time goes on, the clear trend in this space is for firms to provide lengthier, more informative content to their readers—starting on their blogs. For attorneys who...
Read More

Law Firms Ramp Up Legal Content Creation, Business Development Efforts

According to a survey as part of the Legal Marketing Association’s annual conference, attorneys and law firms across the United States are placing more focus on legal content creation and business development. In fact, 94 percent of legal professionals surveyed said...
Read More

Content Marketing Establishes a Voice, Boosts Web Traffic for Law Firms

In the legal world, trust is everything. This is true not only in the way you serve your existing clients, but also in how you present yourself to legal consumers online. Your prospective clients should know that you have a wealth of experience in your area of...
Read More