by Kyle Danowski | Feb 12, 2017 | Legal Marketing
While a law firm is a much different type of business than, for example, a retailer or restaurant, there are some tried-and-true branding strategies attorneys can use to enhance the visibility of their legal practices. In fact, effective branding can go a long way...
by Kyle Danowski | Nov 23, 2016 | Blogging, Legal Marketing
The world of content marketing is an intensely competitive environment for attorneys and law firms. As time goes on, the clear trend in this space is for firms to provide lengthier, more informative content to their readers—starting on their blogs. For attorneys who...
by Kyle Danowski | May 13, 2016 | Legal Marketing
According to a survey as part of the Legal Marketing Association’s annual conference, attorneys and law firms across the United States are placing more focus on legal content creation and business development. In fact, 94 percent of legal professionals surveyed said...
by Kyle Danowski | Feb 19, 2016 | Legal Marketing
In the legal world, trust is everything. This is true not only in the way you serve your existing clients, but also in how you present yourself to legal consumers online. Your prospective clients should know that you have a wealth of experience in your area of...
by Kyle Danowski | Sep 30, 2015 | Legal Marketing
Attorneys, like most other professionals, are bound to encounter a wide range of questions from their existing and potential clients about legal issues both simple and complex. This is part of the profession, regardless of your particular areas of focus or the...
by Kyle Danowski | Sep 4, 2015 | Legal Marketing
Most professions have their own special language or, at the very least, their own cluster of terms and phrases that are essential to the job. Sometimes, it’s fairly easy for outsiders to deduce what these terms mean. But other times, it’s tantamount to listening to...
