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5 Branding Tips for Attorneys from Legal Copywriters

by Kyle Danowski | Feb 12, 2017 | Legal Marketing

While a law firm is a much different type of business than, for example, a retailer or restaurant, there are some tried-and-true branding strategies attorneys can use to enhance the visibility of their legal practices. In fact, effective branding can go a long way...

‘New Rules’ of Content Marketing Mean Legal Blog Ghostwriters Need to Deliver Quality

by Kyle Danowski | Nov 23, 2016 | Blogging, Legal Marketing

The world of content marketing is an intensely competitive environment for attorneys and law firms. As time goes on, the clear trend in this space is for firms to provide lengthier, more informative content to their readers—starting on their blogs. For attorneys who...

Law Firms Ramp Up Legal Content Creation, Business Development Efforts

by Kyle Danowski | May 13, 2016 | Legal Marketing

According to a survey as part of the Legal Marketing Association’s annual conference, attorneys and law firms across the United States are placing more focus on legal content creation and business development. In fact, 94 percent of legal professionals surveyed said...

Content Marketing Establishes a Voice, Boosts Web Traffic for Law Firms

by Kyle Danowski | Feb 19, 2016 | Legal Marketing

In the legal world, trust is everything. This is true not only in the way you serve your existing clients, but also in how you present yourself to legal consumers online. Your prospective clients should know that you have a wealth of experience in your area of...

Attorneys: Use Blog Content to Answer Clients’ Questions

by Kyle Danowski | Sep 30, 2015 | Legal Marketing

Attorneys, like most other professionals, are bound to encounter a wide range of questions from their existing and potential clients about legal issues both simple and complex. This is part of the profession, regardless of your particular areas of focus or the...

Sound Legal Copywriting Cuts Through the Jargon

by Kyle Danowski | Sep 4, 2015 | Legal Marketing

Most professions have their own special language or, at the very least, their own cluster of terms and phrases that are essential to the job. Sometimes, it’s fairly easy for outsiders to deduce what these terms mean. But other times, it’s tantamount to listening to...
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