by Kyle Danowski | Oct 26, 2017 | Marketing
If you’ve watched the first two games of the World Series, you may have noticed the aberrant placement of the recognizable YouTube “Play” button logo on the wall directly behind home plate. Many Twitter users pointed out that when the camera angle...
by Kyle Danowski | Oct 24, 2017 | Marketing
In many ways, email marketing requires us to walk a fine line. On the one hand, you want to engage your audience and get them to take a certain action — whether it’s clicking through, making a purchase or contacting you for more information. But you also don’t want to...
by Kyle Danowski | Jul 12, 2017 | Marketing
Privacy advocates are rejoicing with the news that Google will cease its practice of scanning its users’ email messages to target them with ads, according to the BBC. The move, which Google announced in a recent blog post, will result in more similarities...
by Kyle Danowski | Oct 25, 2016 | Marketing
Halloween is a fun time of the year when brands can get truly creative in their marketing strategies. Whether it’s through traditional advertising or content marketing, late October presents a great opportunity to reposition a brand’s messaging in a fun, creative and...
by Kyle Danowski | May 18, 2016 | Marketing
The content you publish on your website will go a long way toward building customer loyalty, attracting new leads and driving more sales. But nobody will take the time needed to read your content if your website performs poorly. To that end, one might think of website...
by Kyle Danowski | Mar 23, 2016 | Marketing
Email newsletters can be a great way to pass on important information to your customers and increase overall engagement with your brand. However, e-newsletters are only worthwhile if you actually have people who sign up for them and read them on a consistent basis. So...
