Gmail Will No Longer Scan Emails to Sell Ads

Privacy advocates are rejoicing with the news that Google will cease its practice of scanning its users’ email messages to target them with ads, according to the BBC. The move, which Google announced in a recent blog post, will result in more similarities...

Spooktacular Marketing: Brands That Do Halloween Right

Halloween is a fun time of the year when brands can get truly creative in their marketing strategies. Whether it’s through traditional advertising or content marketing, late October presents a great opportunity to reposition a brand’s messaging in a fun, creative and...

Website Performance is Just as Important as Content

The content you publish on your website will go a long way toward building customer loyalty, attracting new leads and driving more sales. But nobody will take the time needed to read your content if your website performs poorly. To that end, one might think of website...

How to Get More Subscribers to Your E-Newsletters

Email newsletters can be a great way to pass on important information to your customers and increase overall engagement with your brand. However, e-newsletters are only worthwhile if you actually have people who sign up for them and read them on a consistent basis. So...