Marketing Articles

Is YouTube’s World Series Advertising Too Intrusive?

If you've watched the first two games of the World Series, you may have noticed the aberrant placement of the recognizable YouTube "Play" button logo on the wall directly behind home plate. Many Twitter users pointed out that when the camera angle was from behind the...

Your Guide for Embarking on a Non-Annoying Email Marketing Campaign

In many ways, email marketing requires us to walk a fine line. On the one hand, you want to engage your audience and get them to take a certain action — whether it’s clicking through, making a purchase or contacting you for more information. But you also don’t want to...

Gmail Will No Longer Scan Emails to Sell Ads

Privacy advocates are rejoicing with the news that Google will cease its practice of scanning its users' email messages to target them with ads, according to the BBC. The move, which Google announced in a recent blog post, will result in more similarities between the...

Spooktacular Marketing: Brands That Do Halloween Right

Halloween is a fun time of the year when brands can get truly creative in their marketing strategies. Whether it’s through traditional advertising or content marketing, late October presents a great opportunity to reposition a brand’s messaging in a fun, creative and...