Advertisers gear up for NFL playoffs

Today begins the National Football League playoffs, a three-week event that has become a big deal for marketers and advertisers across the country and around the world. Consider the fact that the two most-watched primetime series this fall were Sunday Night Football...

Star Wars mania is everywhere in products, marketing

As “Star Wars Episode VII: The Force Awakens” continues to demolish record after record at the box office, you’ve probably noticed that the hype has extended far beyond the movie theater. Take a stroll down the aisle of just about any store and you’ll find some sort...

Oxford’s Word of the Year is…an emoji

In November, Oxford English Dictionary made a decision certain to ruffle the feathers of people who are sick of those darned kids and their texting and “Tweeter.” For the first time, the dictionary’s Word of the Year isn’t a word at all—it’s an emoji. Specifically,...