Until about 10 or 15 years ago, a well-written press release could help brands reach the peak of marketing...
Press Releases Articles
5 Press Release Best Practices from the Nation’s Top Content Writers
Even in our digital media world, the traditional press release can still be an effective way to grab attention for...
Press release writing, distribution landscape continues to change
A 2014 algorithm update from Google has had a sizable impact on the search result rankings of many websites — most...
Considering the options for press release distribution
Regular press release writing can provide a great deal of value for businesses and organizations in the form of search...
Press release writing in the digital age
For decades, press releases have been used by businesses and PR professionals to share news and announcements,...
So you think you know press releases?
One of the first things they teach you in a college PR class is how to write a press release. You learn how to...
Who cares about your news?
If you own or manage a business, any new developments you make are exciting to you, and you might want to share them...
Using Online Press Releases to Connect with Customers
Before the Internet became such a driving force for connecting with customers, one of the most common tactics of...
Crafting a Newsworthy Press Release for Local Media Coverage
When developing a press release in the hopes of attracting local news media coverage, many individuals or...
How to Get the Most from Your Media Pitch
Crafting a media pitch for your company or organization is a challenge, especially in today’s world of overworked...
What’s So Special About a Press Release Writer?
As part of your marketing efforts, you might consider sending out a press release on a monthly basis to announce the...
Is Press Release Writing Still Relevant?
Revised March 2020 Every marketing firm is familiar with press release writing as a traditional form of marketing and...