Press Releases Articles

Quick Press Release Ideas When You’re Struggling to Find a Topic

Sometimes, it’s obvious to know when to create and distribute a press release. Your business has launched a new service, acquired another company or hired a new CFO. There’s a clear piece of news to share with the media and other members of your target audience. But...

Is There Still Room for the Press Release in Content Marketing?

Until about 10 or 15 years ago, a well-written press release could help brands reach the peak of marketing success—earned media attention through an article or TV news piece about their businesses. Then, the widespread use of the Internet came around and disrupted...

5 Press Release Best Practices from the Nation’s Top Content Writers

Even in our digital media world, the traditional press release can still be an effective way to grab attention for your brand. However, a poorly written press release can reflect negatively on your business. If you would like to ensure you make the most of your next...

Press release writing, distribution landscape continues to change

A 2014 algorithm update from Google has had a sizable impact on the search result rankings of many websites — most notably, press release sites like Business Wire, PRWeb and PRNewswire. The update, known as Panda 4.0, is intended to better identify low-quality content...