by ProPRcopy | Oct 31, 2017 | Press Releases
Sometimes, it’s obvious to know when to create and distribute a press release. Your business has launched a new service, acquired another company or hired a new CFO. There’s a clear piece of news to share with the media and other members of your target audience. But...
by ProPRcopy | Apr 8, 2016 | Press Releases
Until about 10 or 15 years ago, a well-written press release could help brands reach the peak of marketing success—earned media attention through an article or TV news piece about their businesses. Then, the widespread use of the Internet came around and disrupted...
by ProPRcopy | Dec 7, 2015 | Press Releases
Even in our digital media world, the traditional press release can still be an effective way to grab attention for your brand. However, a poorly written press release can reflect negatively on your business. If you would like to ensure you make the most of your next...
by ProPRcopy | Jan 13, 2015 | Press Releases
A 2014 algorithm update from Google has had a sizable impact on the search result rankings of many websites — most notably, press release sites like Business Wire, PRWeb and PRNewswire. The update, known as Panda 4.0, is intended to better identify low-quality content...
by ProPRcopy | Feb 6, 2014 | Press Releases
Regular press release writing can provide a great deal of value for businesses and organizations in the form of search engine optimization (SEO). By creating a press release and distributing it through a reputable online distribution service like SBWire, PRWeb or PR...
by ProPRcopy | Jan 28, 2014 | Press Releases
For decades, press releases have been used by businesses and PR professionals to share news and announcements, primarily with reporters and editors of traditional news outlets like newspapers, magazines and television and radio station news departments. While this is...
