So you think you know press releases?

One of the first things they teach you in a college PR class is how to write a press release. You learn how to formulate an engaging headline, the basics of AP Style, the “inverted pyramid” approach and the importance of a boilerplate. After all is said and done, most...

Who cares about your news?

If you own or manage a business, any new developments you make are exciting to you, and you might want to share them with the world. However, some brands doubt whether or not their news will really matter to others. After all, will anyone really care if you hire a new...

How to Get the Most from Your Media Pitch

Crafting a media pitch for your company or organization is a challenge, especially in today’s world of overworked journalists and saturated media market. You might even be thinking that you cannot break through without turning to an expensive PR firm. Fortunately,...

What’s So Special About a Press Release Writer?

As part of your marketing efforts, you might consider sending out a press release on a monthly basis to announce the exciting news and other things going on with your business or organization. While this is a tactic that many businesses use, and press releases can...