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Study: Millennials Value Strong Internal Communication from Employers

by Kyle Danowski | Jul 7, 2017 | Public Relations

While the Millennial generation (those born between 1982 and 2000) is largely known for “job hopping,” a new study finds that younger professionals are more likely to stick with an employer if an organization has strong and meaningful internal...

Digital PR Has Transformed the Strategies, Tactics Practitioners Use

by Kyle Danowski | Jun 6, 2017 | Public Relations

Just like nearly every other aspect of our lives, digital communication has significantly changed the world of public relations over the past several years. PR professionals have had to adapt to these changes on the fly, embracing the intersection of public relations,...

Communicating in a Crisis: The 5 Golden Rules of Handling Reporter Calls

by Kyle Danowski | Aug 25, 2016 | Public Relations

When your business or organization is in the middle of a serious crisis situation, you may find a need to respond to news reporters. Handling these calls can be a stressful experience, especially if reporters are working on a negative story about your organization....

Tips for Managing Your Brand’s Reputation Online

by Kyle Danowski | Apr 21, 2016 | Public Relations

Almost all businesses need to deal with some sort of crisis communications situation. This could range from a few people leaving negative reviews on your company’s Facebook page to a full-scale product recall that impacts a large chunk of your customers. In these...

Nike Ends Relationship with Manny Pacquiao Over Offensive Comments

by Kyle Danowski | Feb 19, 2016 | Public Relations

In the most recent example of a brand distancing itself from controversy, sports apparel giant Nike officially terminated its advertising contract with Manny Pacquiao after the boxer was quoted saying offensive things about homosexual people in a published interview....

Lebron James makes incredible PR move with return to Cleveland

by Kyle Danowski | Jul 11, 2014 | Public Relations

It was an absolute PR disaster. NBA Superstar Lebron James sat in a Connecticut Boys & Girls Club, on national television, announcing that he was leaving the perpetual underdog Cleveland Cavaliers for greener pastures in Miami. Making things worse, he somewhat...
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