Just like nearly every other aspect of our lives, digital communication has significantly changed the world of public...
Public Relations Articles
Communicating in a Crisis: The 5 Golden Rules of Handling Reporter Calls
When your business or organization is in the middle of a serious crisis situation, you may find a need to respond to...
Tips for Managing Your Brand’s Reputation Online
Almost all businesses need to deal with some sort of crisis communications situation. This could range from a few...
Nike Ends Relationship with Manny Pacquiao Over Offensive Comments
In the most recent example of a brand distancing itself from controversy, sports apparel giant Nike officially...
Lebron James makes incredible PR move with return to Cleveland
It was an absolute PR disaster. NBA Superstar Lebron James sat in a Connecticut Boys & Girls Club, on national...
Nielsen reports consumers would pay more for sustainable products, services
An ever-increasing number of businesses are making efforts to become more sustainable, and a recent Nielsen study...
Five public relations myths debunked
Public relations is a dynamic field that involves many different types of media and strategies to help businesses and...
Build rapport with your public relations efforts
No matter what type of business you run, it’s critical to build a strong rapport with both existing and potential...
Promoting your self-published book
Thanks to ever-evolving technology and a number of services on the web, publishing a book no longer requires a...
Why reputation management is increasingly important in the digital world
Whether you’re a high-profile celebrity or own a small, locally based business, your online reputation matters. With...
Preparing for the worst with crisis communications
In business, we need to be prepared for the worst. A product defect may prompt a recall or someone within your company...
Learning from post-shutdown communication
The government shutdown is finally over, with the reopening announced through a speech from President Barack Obama....