Public Relations Articles

Study: Millennials Value Strong Internal Communication from Employers

While the Millennial generation (those born between 1982 and 2000) is largely known for "job hopping," a new study finds that younger professionals are more likely to stick with an employer if an organization has strong and meaningful internal communication. The...
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Digital PR Has Transformed the Strategies, Tactics Practitioners Use

Just like nearly every other aspect of our lives, digital communication has significantly changed the world of public relations over the past several years. PR professionals have had to adapt to these changes on the fly, embracing the intersection of public relations,...
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Communicating in a Crisis: The 5 Golden Rules of Handling Reporter Calls

When your business or organization is in the middle of a serious crisis situation, you may find a need to respond to news reporters. Handling these calls can be a stressful experience, especially if reporters are working on a negative story about your organization....
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Tips for Managing Your Brand’s Reputation Online

Almost all businesses need to deal with some sort of crisis communications situation. This could range from a few people leaving negative reviews on your company’s Facebook page to a full-scale product recall that impacts a large chunk of your customers. In these...
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