by ProPRcopy | Jul 1, 2014 | Public Relations
An ever-increasing number of businesses are making efforts to become more sustainable, and a recent Nielsen study shows that it might be paying off in more ways than reduced energy costs and a lessened impact on the environment. According to the report, about 55...
by ProPRcopy | Jun 13, 2014 | Public Relations
Public relations is a dynamic field that involves many different types of media and strategies to help businesses and organizations reach out to their customers and key stakeholder groups. There are many misconceptions about PR, however, and we would like to debunk a...
by ProPRcopy | May 17, 2014 | Public Relations
No matter what type of business you run, it’s critical to build a strong rapport with both existing and potential customers. This fosters brand loyalty and helps spread the word about the quality products or services you offer. This “rapport building” extends to your...
by ProPRcopy | Feb 19, 2014 | Public Relations
Thanks to ever-evolving technology and a number of services on the web, publishing a book no longer requires a contract with a major publisher. By using resources like CreateSpace or Lulu, you can self-publish in a relatively quick and affordable way, which is a nice...
by ProPRcopy | Jan 20, 2014 | Public Relations
Whether you’re a high-profile celebrity or own a small, locally based business, your online reputation matters. With social media and websites like Yelp, TripAdvisor and Urbanspoon, a few negative reviews can spell disaster for a brand. Poor reviews on Yelp have...
by ProPRcopy | Oct 28, 2013 | Public Relations
In business, we need to be prepared for the worst. A product defect may prompt a recall or someone within your company may get caught doing something illegal or unethical. These situations always catch organizations by surprise, but you can make sure you’re prepared...
