Five public relations myths debunked

Public relations is a dynamic field that involves many different types of media and strategies to help businesses and organizations reach out to their customers and key stakeholder groups. There are many misconceptions about PR, however, and we would like to debunk a...

Build rapport with your public relations efforts

No matter what type of business you run, it’s critical to build a strong rapport with both existing and potential customers. This fosters brand loyalty and helps spread the word about the quality products or services you offer. This “rapport building” extends to your...

Promoting your self-published book

Thanks to ever-evolving technology and a number of services on the web, publishing a book no longer requires a contract with a major publisher. By using resources like CreateSpace or Lulu, you can self-publish in a relatively quick and affordable way, which is a nice...