As more brands expand their use of video content in their digital marketing strategies, Facebook continues to dial in...
Social Media Articles
Why Your Business Could Be Losing Twitter Followers
It’s a challenge that’s more common for businesses than you might think. You may have set up a Twitter profile, have...
How Does Social Media Content Impact Search Engine Rankings?
Even if you are not yet getting the leads and sales conversions you would like to see from your social media marketing...
It’s Well Worth Your Time to Post Blog Content on LinkedIn
Regularly publishing informative and engaging blog content on your own website or platform is an important part of any...
Have You Noticed Something Different on Facebook Lately?
Last fall, Facebook announced that it would be releasing “Reactions,” a revamped version of the “like” button that...
Do People Truly ‘Like’ Your Social Media Content?
On Facebook, Twitter and LinkedIn, users have the opportunity to “like” social media profiles and status updates, as a...
Facebook Considers Placing Ads Inside Messenger App
It has already been about two years since Facebook made the somewhat controversial decision to create an entirely...
Twitter tests ways to monetize users without accounts
There are many people out there who read tweets on Twitter without ever actually registering for an account. Now, the...
Finding the right balance when promoting your blog content
Most people are turned off by shameless self-promotion. If you were to register on a message board or other online...
Response to FanDuel, DraftKings shows there is such a thing as too much brand exposure
If you’ve watched any football this season, you’ve likely seen the numerous TV ads for FanDuel and DraftKings, two...
Making the most of your LinkedIn profile
LinkedIn is the top social media site for professionals, connecting individuals and businesses with employers,...
On Medium: Businesses need to leverage social media
Platforms like Facebook, Twitter, LinkedIn and many others are taking over the world, and yet some business owners are...