Social Media Articles

How to Get Verified on Twitter and Secure the Coveted ‘Blue Check’

Behold, the power that comes with being verified on Twitter. In case you're unaware, Twitter allows its more high-profile users to get verified. When that happens, the social media platform places a "blue check" on the user's profile. For those of us who use Twitter...
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YouTube Faces Increased Competition from Facebook Video

As more brands expand their use of video content in their digital marketing strategies, Facebook continues to dial in on YouTube’s position as the dominant platform for video uploads and sharing. With its Facebook Video, the social media giant allows individuals and...
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Why Your Business Could Be Losing Twitter Followers

It’s a challenge that’s more common for businesses than you might think. You may have set up a Twitter profile, have been posting for some time (or even a long time) and, despite your best efforts, are failing to gain followers. In fact, you may even see your follower...
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How Does Social Media Content Impact Search Engine Rankings?

Even if you are not yet getting the leads and sales conversions you would like to see from your social media marketing efforts, there are additional benefits to continuing to publish content to platforms like Facebook, LinkedIn and Twitter. In fact, both Google and...
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