Do People Truly ‘Like’ Your Social Media Content?

On Facebook, Twitter and LinkedIn, users have the opportunity to “like” social media profiles and status updates, as a way to show their approval or support of what they’re friends or favorite brands and organizations are saying online. For the most part, this is a...

Facebook Considers Placing Ads Inside Messenger App

It has already been about two years since Facebook made the somewhat controversial decision to create an entirely separate app, called Messenger, for all private messages sent and received via Facebook over mobile devices. Now the social media platform is taking the...

Making the most of your LinkedIn profile

LinkedIn is the top social media site for professionals, connecting individuals and businesses with employers, employees, clients and colleagues. Tapping into the platform’s numerous features allows you to connect with your target audience much more strategically than...