One of the reasons why business owners might be hesitant to outsource their articles, blog content, press releases, web copy and other content writing needs is because they fear giving up control over something so important to their companies. This is completely understandable—when you build a company from the ground up, it’s tough to let go of any of it, despite how necessary it ultimately becomes.
However, working with an outsourced content writing service doesn’t have to involve completely giving up control over the content you create for your brand or, if you run a marketing or PR firm, your clients’ brands. You can collaborate with your chosen content writers to develop what we in the industry call an “editorial calendar.”
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This calendar is essentially a schedule for all of the written content you and your partner need to create in the near and/or distant future. It often includes the following information:
- The topics of all blog content, articles or website copy you need written
- The dates on which you would like the content to be delivered to you
- The dates on which you aim to publish the content
This calendar is beneficial to both the business owner and the outsourced content writers involved in the process. For your business, it’s a way to maintain control over your publication schedule and the types of content being created for your brand, right down to the topics and information your team is covering.
For the copywriting services provider, it’s a great way to stay organized and to establish consistency in the relationship with your business. The best content creation firms have the same writers working on a brand’s copy on an ongoing basis to maintain consistency and quality.
Ultimately, both members of this valuable partnership should have the same expectations and know exactly what they need to do to keep the relationship going as smoothly and successfully as possible.
Staying up-to-date with content
One of the biggest reasons businesses end up partnering with an outsourced content writing service provider is that they simply do not have the time or in-house staff resources to write everything on their own. They may also be hesitant to hire freelance writers, which can be costly and provide mixed results when it comes to quality.
Using an editorial calendar, you can ensure you will be able to meet strict deadlines without having to sacrifice either the quality or quantity of content. It’s a great way to manage your content creation efforts as you ramp up your strategy in the weeks, months and years to come.