Not even 15 years ago, if you were to start offering your products for sale online, people would have been suspicious and wary of buying from you.
But today, e-commerce has exploded on a global scale, with billions of dollars’ worth of transactions occurring online every year.
A big part of this has been the rise and evolution of content marketing over the past decade. When companies first started to build their own websites and focus on having a more digital presence, it was almost like the “wild west” period of the Internet. Nobody really knew what they were doing or how to find success online. Since then, marketers have discovered that rich, compelling content is the best way to build a brand image and customer loyalty in a digital world.
So what types of content can you use to boost your company’s online sales? Here are a few examples:
- Blogging: Providing your customers with well-written blog content that has some sort of value — whether it’s informational, interesting, humorous or otherwise — is a great way to hold an audience while boosting your search engine rankings. Blog content is among the simplest forms of content marketing to master, but it requires skill and patience. In fact, many companies choose to work with a professional blog writer.
- Video: More brands are developing videos strictly for online purposes than ever before, including making “extended” versions of their shorter TV ads. Video has quickly become the highest-engaging form of content marketing.
- Images: Photos and illustrations are quick, easy and draw a lot of attention. Placing them within your blog content or posting them on social media is a great way to enhance the visual appeal of your key marketing messages.
- Content curation: With social media, you should focus on curating content for a certain percentage of what you’re posting. You don’t want to always be sharing your own blog content, so sharing the content of others — including your followers — is a good way to provide useful information without being too self-promoting.
What does your content marketing strategy look like? If you could use a boost, it may be time to work with a skilled copywriter — one with experience developing blog content, social media updates, articles and various other forms of written content.