persuasive content

Part of an effective marketing strategy is learning how to create persuasive content without being overly pushy or abrasive. You don’t necessarily have to have a silver tongue (or keyboard) to be persuasive in your content, but you should at least have a grasp of certain best practices.

Below are a few pointers for enhancing your persuasive content:

Repetition: The best way to grab your audience’s attention with your messaging is to repeat certain key points throughout your website copy, blog posts and other content. Although passion is certainly important for writing content that people will actually want to read, it’s only through steady repetition that those messages will actually begin to resonate. To that end, think of the three or four key messages you want to impart on your readers, and keep them top of mind as you develop your persuasive content on an ongoing basis.

Context and specificity: Deliver your message in a context that is actually relevant or important to your readers. Be specific with the examples or stories you tell, and demonstrate how your product or service can add value to people’s lives. Try to avoid shallow messages that don’t necessarily communicate anything of value to your readers and viewers.

Personalization: Customize your messages in a way you know will speak to your average reader. You should have a very detailed overview of your target customer, pinpointing the demographics you’re pursuing as customers. Your persuasive content creation efforts should specifically hit on that target customer’s interests, problems or emotions.

Recommendations: People are always going to be more likely to listen to the recommendations of actual customers than the brand itself. Thus, you should be sure to share success stories and testimonials whenever possible, and encourage your customers to write reviews on popular review websites. The more access people have to the opinions of actual customers, the more likely your messaging is to strike a chord.

Tangibility: Your messaging will be much more credible if you can somehow make it tangible. If, for example, you are writing about a new service you offer, provide a video of that service in action—and perhaps include “before” and “after” shots. This will help your customers visualize what you are describing.

If you’ve been having trouble developing persuasive content that truly resonates with your target audience and potential customers, consider these tips. And, if you need some extra help, know that you can get informative, industry-specific content from skilled writers by working with a professional copywriting services agency.

ProPRcopy develops blog content, articles, press releases, website copy and more for businesses and organizations across virtually all industries.