Email newsletters can be a great way to pass on important information to your customers and increase overall engagement with your brand. However, e-newsletters are only worthwhile if you actually have people who sign up for them and read them on a consistent basis.
So how can you make sure you’re actually getting people to subscribe to your email messages? Here are a few tips from our skilled content writers to help you boost your numbers:
Make opt-in fields as obvious as possible on your site
By virtue of visiting your website alone, an individual has already demonstrated some level of interest in your product or services. If they like what they see, visitors are more likely to sign up for an email list. Of course, they need to actually see the opt-in field to be able to sign up, which means you should make it large and obvious—without being obtrusive and interrupting the user experience.
Avoid the pop-ups—people hate them. Instead, place the opt-in field in a sidebar or at a top corner of the page. Make sure the colors and size of the field are such that they actually attract the attention of the visitor.
Don’t ask for too much information
All you really need to collect for e-newsletter subscription purposes is the user’s email address, and maybe a first name. That’s it. Requiring people to give you too much of their personal information may turn them off to signing up, so try to be as non-intrusive as possible.
Provide valuable, engaging content
People are only going to want to subscribe to your e-newsletters if they know they’ll be getting something worthwhile out of it. This means offering freebies (or special discounts or promotions), in addition to useful information and updates on your company. Even people you actually do get to subscribe will opt out quickly if your email messages have a lot of spam or simply do not have anything worth the reader’s time.
Tell people what to expect
Let your potential subscribers know that you are not going to flood their inboxes, you aren’t going to give away their information and that you will be offering them special deals and insider information. This will help ease some of their concerns that may prevent them from signing up.
It can be challenging to develop and maintain an effective email marketing campaign, especially if you’re a small business owner and time is at a premium. If you need any assistance with these efforts, consider working with a professional copywriting services provider, with writers who can help develop topic ideas and create your content on a daily, weekly, monthly or quarterly basis.