Regularly publishing informative and engaging blog content on your own website or platform is an important part of any sound content marketing strategy. However, there are plenty of other places online where you can also post and share your content, including the professional social networking site LinkedIn.
LinkedIn has a publishing feature that enables users to post blog content directly to it. Doing so offers a number of unique benefits, including:
- Added credibility: Publishing posts to your LinkedIn profile helps build credibility and establish you as an expert in your field, as long as the content you publish is of high quality.
- Greater engagement: If you have been participating in group discussions and commenting on or liking other people’s published posts, they will be more likely to return the favor or engage you in some other way.
- More exposure: Whenever you publish a piece of blog content on LinkedIn, the site sends out a notification to all your connections—and it will also show up in their newsfeeds. This means that even if the story happens to get lost in the midst of everything else on their feed, they will still be notified that you have posted a new story. Additionally, when you publish your blog content, you can add “tags” that help categorize it.
- Ease of use: LinkedIn’s publishing platform is very easy to use. This gives you a separate platform on which you can post blog content without having to possess much technical know-how and without having to set up the platform manually.
Whenever you decide to publish content on LinkedIn, make sure you have put an appropriate amount of time into writing and editing the piece. Remember: you are posting this for the professional world to see. It could be someone’s first impression of you.
It is also recommended to publish different types of blog content on LinkedIn than you do on your website. Publishing the exact same content in multiple places could potentially hurt your search engine ranking, and it doesn’t give your readers any real reason to seek you out on other platforms beyond LinkedIn.
It’s also important to note that currently brands cannot publish content to LinkedIn, although that could change in the near future. For now, you are limited to posting blog content from your personal profile, which is not necessarily a bad thing. In fact, when done right, it can be a great way to both build your personal brand and bring positive attention to your company and its products and services.
ProPRcopy offers high-quality and affordable copywriting services for a wide range of platforms, including LinkedIn, Facebook, Twitter and other social media networks.