real estate copywriterIt’s no secret that potential buyers and sellers of real estate want to work with realtors and brokers who are experts in their field.

But even if you offer the best real estate services in the world, it will be difficult to attract new leads if you don’t market your firm effectively—especially in today’s content-driven online marketing environment.

Now is a great time to start creating informative real estate marketing content, including articles, blog posts, videos and more—especially considering that the busy spring season is just a couple of months away. Well-written blog content, for example, give you the opportunity to go in-depth on useful topics to your target audience, which in turn shows buyers and sellers that they would be wise to consider doing business with your firm based on your wealth of knowledge and experience.

Because blog content writing is an ongoing form of digital marketing, you have many different opportunities to showcase your knowledge. You could create entire series centered on specific issues in your local real estate market, and then take one day out of every week to do a “mailbag” post, in which you answer real estate-related questions from your readers. The options are limitless for those in the real estate industry.

The following are the three biggest rules for displaying your expertise in your real estate blog content:

  • Plan, plan, plan: Not only should you plan out the strategy you’ll follow with your blog, but you should also plan each individual post, especially if you are writing a more in-depth piece of content. Having a cohesive structure to your blog content helps your readers to more easily absorb the information you present.
  • Show, don’t tell: This is one of the oldest rules of copywriting, and can be applied to a variety of different scenarios and writing forms. In the case of your real estate blog, it means you should not focus on telling everyone how much you know about a particular subject area—your knowledge should be self-evident in the content you create. Those who read your blog should think “this person really knows his/her stuff” without you having to bludgeon them with shameless plugs.
  • Write for your audience: Remember that you are writing for a very specific audience: people who are interested in buying or selling real estate. Make sure all the topics you write about are actually of interest to these people, and are written in a way they can understand. Try to avoid industry-specific language that only fellow realtors would comprehend. Instead, try educating your potential clients on issues in which they have interest.

Working with a copywriting partner

Realtors and brokers are busy people, and they rarely have the time to sit down and write real estate content for hours on end. As a result, many firms have turned to professional copywriting services—with writers who have experience writing for this specific field—to help carry the load. This gives real estate professionals and firms the opportunity to engage in cohesive content marketing campaigns without a huge investment of time and resources, and these efforts tend to pay off in the long run.

If you are in the real estate field and are interested in boosting your online presence through sound content, consider working with a team of copywriters who can make it happen.