For decades, press releases have been used by businesses and PR professionals to share news and announcements, primarily with reporters and editors of traditional news outlets like newspapers, magazines and television and radio station news departments. While this is still a primary goal, press releases have found widespread use in the world of online marketing.
Today, brands regularly create press releases and distribute them through online services like SBWire, PRWeb, PR Newswire and BusinessWire. Doing so provides substantial value in terms of search engine optimization, and it’s also a great way to reach out to thousands of journalists and bloggers across the U.S. and around the world.
Below is a short presentation we’ve developed explaining the key benefits of press release writing and distribution in an age when content marketing dominates. We invite you to contact a copywriting professional with our team if you have further questions.