Writing effective blog content for your business or organization doesn’t start and end with developing well-written and relevant blog posts. Once you’ve hit “publish,” you need to make sure your posts are actually resonating with the members of your target audience.
There are a number of ways you can be proactive with your blog writing to help ensure people are more likely to come across your content—and that they want to keep coming back for more. The following are some ways you can promote your blog content online:
- Do some search engine optimization (SEO): Although SEO isn’t the end-all, be-all of getting your blog content writing discovered online, it certainly doesn’t hurt. Do some solid research into which keywords rank highly for your website and implement them in your blog and article content whenever it makes sense to do so.
- Use visual content: Photos, videos and infographics don’t just get people more engaged with your content, but they also make it more likely readers will click through to your website from places your content is posted—such as Pinterest, Facebook, Twitter and other platforms. Your visual content should be original whenever possible.
- Develop strong relationships: Whenever you tap into a new community with hopes of getting new readers for your blog content, make sure you actually become a part of that community first before you start soliciting clicks. People are inherently turned off by the self-promotion of others, especially if they don’t know them well. But if you actually take the time to build relationships with other bloggers, share and comment on other people’s content and get engaged with followers through social media, you’ll find others who will return the favor.
- Use social media wisely: To truly get the most out of social media, you have to be smart about how you use it. Share content at times when your audience is most active and make sure you publish it across multiple channels. Re-share your older, “evergreen” blog content on a regular basis. And most of all, be human in all of your interactions on social media. People like to feel as if they’re interacting with a person, not a brand—so don’t be afraid to bring a personal tough to your blog content writing.
- Create email newsletters: An e-newsletter has a number of benefits, including drawing attention to some of your most recent blog posts. Because the people receiving your newsletter have likely demonstrated some level of interest in your brand in the past, they’ll be more likely to click through and read what you’ve posted to your company blog.
Keep these tips in mind as you continue to work on your content management strategy, using your blog as a foundation of your efforts. If you need assistance, consider reaching out to a skilled blog writer with a professional copywriting service.