Sometimes, it’s obvious to know when to create and distribute a press release. Your business has launched a new service, acquired another company or hired a new CFO. There’s a clear piece of news to share with the media and other members of your target audience.
But what should you do if you want to distribute a press release, but are not sure if you have anything significant to announce? If you dig a little deeper, you’ll likely find there’s plenty of newsworthy content that make for great press release ideas. It’s all about where you look.
Below you will find some quick press release ideas to use if you’re struggling to brainstorm new topics:
Major milestones or accomplishments
Has your business recently hit an important milestone? Perhaps you met a monthly sales mark for the first time, reflecting how much your company has grown over the past year. Or, maybe an app reached a certain number of downloads in the marketplace. Accomplishments are worth sharing, as they provide evidence of your company’s success.
Special offers
Most people are interested in ways they can save money. Thus, if you are preparing to launch a new promotion, such as a storewide sale or a big discount on shipping, be sure to spread the news through a press release.
New funding source
Receiving funding from an investor is a big deal for any company. Not only does it give you an opportunity to publicly celebrate a major success for your company, but it could also attract new investors who could be more likely to take a chance on your business if others have already done so. It’s also a great way to illustrate your company’s momentum and growth.
Awards
If your company or any of your executives or leadership have been recognized with an award, spread the word. Awards add a sense of legitimacy to your brand and demonstrate the quality of your products or services. Don’t hesitate to share this news with the world.
Announcing appearances
If you or anyone else representing your company will be appearing at an event or on a television or radio show, announce it in a press release. You can establish your company as a thought leader while also generating possible media coverage of the event itself.
New partnerships
Any time you have forged a new partnership with another business or organization, write and distribute a press release about it. This will provide both your organization and your partner with some positive publicity.
Serving on a committee
If you were invited to serve on an advisory board or committee within your industry or participate in any other well-respected group, use the opportunity to generate a press release. This will further establish that you have expertise and are respected your field.
With a little creative thinking, you can uncover a steady stream of press release ideas for your business or organization. Do you have news about your brand you’d like to share with the world?
Related: Is There Still Room for the Press Release in Content Marketing?