Coming up with new topic ideas for your content marketing strategy can be difficult, especially if you’ve been at it for a considerable amount of time. If you’re looking for creative ways to continue to offer value to your readers and viewers, consider the power of the blog content you’ve already created and published.
Here are three ideas you can use to make the most of your older content:
1. Syndicate your best blog posts on popular platforms
There are numerous websites and blogs out there that allow for user submissions, and you can leverage them to gain more readers and drive traffic back to your own blog content. Some of the best platforms for this are Medium, Business2Community and HubPages, although you may find sites relevant to your industry that accept guest blog posts, as well.
In addition to gaining a new audience, you may see some improved search engine results from your efforts.
2. Create videos, podcasts and other interactive content
Do you have a particular blog post that has gained a lot of traction with your audience? Consider taking the subject of that post and turning it into a video, podcast or infographic. This could allow you to dive into the subject in more detail and reach people who prefer to consume content in different ways.
Platforms like Canva and Venngage allow you to create easy infographics, while you can record a podcast with some fairly affordable equipment and a service like Zencastr or Cast. Biteable and Animoto are terrific platforms for creating quick and easy videos.
3. Develop a white paper or e-book
If you have been blogging regularly, you’ve likely accumulated numerous posts on interrelated topics. You can repurpose these posts and incorporate them into a larger piece of content, such as a white paper or e-book.
In fact, this can be quite simple—all you have to do is determine which posts to use and how you will arrange them. It may require a bit of rewriting and reformating, but it can be a great way to reach people looking for more in-depth information in one place.
Just because you’ve published a blog post doesn’t mean its usefulness has ended. Don’t be afraid to look to your past successes when determining how to maximize the value of your written content.