eCommerce Content Writing

Give shoppers the information they need to buy from you with confidence

Let Your Content do the Selling

Customers want information before they buy. We make sure they have it, no matter where they navigate to on your site or where they are in their purchasing journey.

Product Descriptions

Inform, entice and appeal to shoppers with helpful descriptions, so they can buy with confidence.

Landing Pages

From product launches to branded pages, give shoppers the information they want.

Customer FAQs

Provide clear, helpful answers to questions about shipping, returns and more.

Category Pages

Curate collections that encourage customers to explore more products.

Product Profiles

Offer deep dives on new or popular products, to get people excited and amp up buyer interest.

Influencer Materials

Give influencers the support they need to evangelize your store and the products you sell.

Make it Easier for Shoppers to Browse, Buy and Share

Aside from high-res images and an expansive inventory, are you giving online shoppers the information they need to make a purchase from your store? Product descriptions, FAQs, brand insights, purchase terms and more are all integral in giving shoppers the confidence to buy. Don’t overlook the importance of ecommerce content writing services in your mission to build an online retail destination! ProPRcopy helps you augment powerful images with informative copy.

Count on us to blend product details and brand narrative, for site-wide ecommerce content that lets shoppers know they’ve come to the right place. We help you answer their questions, earn their trust, appeal to their needs and justify their purchases—always with the intent to create recurring customers for your brand. Whether you operate exclusively online or have an omnichannel business model, we’re ready to help you increase your ecommerce traction.

We Help Sellers Remove Conversion Barriers

Whether your store carries a few products or a few thousand, there’s no understating the importance of well-written ecommerce content. ProPRcopy puts shoppers on the path to conversion.

  • Banking, Financial Services and Insurance (BFSI)
  • Business Operations and Executive Leadership
  • Construction, Repair and Improvement
  • Diet, Supplements, Nutrition and Wellness
  • Entertainment, Recreation and Hobbyists
  • Healthcare and Medical Services
  • HVAC, Plumbing and Skilled Trades
  • Landscaping, Garden and Agriculture
  • Legal, Law Enforcement and Representation
  • Marketing, Advertising and Branding
  • Photography, Publishing and Expression
  • Residential and Commercial Real Estate
  • Retail and eCommerce
  • SaaS, Information Technology and Data Systems
  • Transportation, Logistics and Supply Chain
  • Travel, Tourism and Hospitality
  • Veterinary and Animal Wellness


Our experience with ecommerce content writing spans back to the early days of online retail, and we’ve evolved our capabilities to match the trajectory of the industry. We’ve written for some of the largest online retailers across virtually every sector: from athletic equipment and luxury apparel to veterinary supplies and vitamin supplements. No matter what you’re selling, our ecommerce content writers will make sure customers have the information they need to buy with confidence.

Our ecommerce writers anticipate customer intent to produce content that meets them where they are in their buying journey—and take them the rest of the way through checkout. Expect product descriptions that both inform and entice. Put up landing pages that rank well and convert even better. We even write drip emails that finesse retargeting campaigns, to help you turn one-time customers into consistent patrons. We write from the customer’s perspective, to remove barriers to conversion wherever they might exist.

Read Our Latest ecommerce Content Insights

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Need ecommerce content Writing Services?

Competition is fierce in the world of online sales. To stand out, appeal to customers and create conversions, you need ecommerce content that attracts, informs and educates. From product descriptions to FAQs, landing pages to promos, we write content that removes barriers to purchase by creating confidence among shoppers. More information means fewer questions, which paves the path to better sales. Let us help you appeal to online shoppers, to turn new sales into recurring customers that keep coming back for more.

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