by Kyle Danowski | Mar 17, 2016 | Marketing, Advertising and Branding
It’s an unfortunate and unavoidable truth—today’s digital media is saturated with clickbait. Even a few traditional news sources seem to have given up “fighting the good fight” and have started using clickbaity headlines themselves (and you won’t believe what happens...
by Kyle Danowski | Mar 3, 2016 | Marketing, Advertising and Branding
Effective content marketing doesn’t happen overnight. It takes some time to get to the point at which you’re finally creating truly high-quality written content for your brand. Even more importantly, once you get there, it’s critical to have a strategy in place that...
by Kyle Danowski | Nov 10, 2015 | Marketing, Advertising and Branding
Your search ranking is an important element of any online marketing strategy. As you develop your blog writing and website content efforts, you need to keep search engine optimization (SEO) at the forefront of your mind if you hope to rank well on Google, Yahoo!, Bing...
by Kyle Danowski | Apr 21, 2014 | Marketing, Advertising and Branding
Did you know that, on average, eight out of 10 people will read a headline, but only two of them will go on to read the rest of the article that goes along with it? Headlines are the first impression you make on a reader — and it might be the only part they will...
by Kyle Danowski | Dec 28, 2013 | BizDev and Thought Leadership
“It’s raining cats and dogs.” “Turn the other cheek.” “Picture perfect.” These are all examples of clichés — words or phrases that have been so overused over the course of time that they have essentially become meaningless. They evoke no vivid imagery because they are...
