by Kyle Danowski | Jun 2, 2022 | Marketing, Advertising and Branding
Sales-driven web copy is the key to powering on-site conversions. Here’s how to write compelling content that ends with conversion, no matter what you’re selling. Quick Summary Write benefits-driven copy that’s specific to your audience. Deliver a message that...
by Kyle Danowski | Oct 20, 2016 | Marketing, Advertising and Branding
If you are like most people, you won’t make it to the end of this blog post. This is not because this post doesn’t offer value — at least we hope that’s not the case. Rather, it’s a result of the fact that most viewers only read about 20 percent of the content on any...
by Kyle Danowski | Jan 30, 2016 | Residential and Commercial Real Estate
The digital landscape can be tough on real estate firms and agents. You can have some of the best listings in your region on your website, but it all means nothing if you cannot get people to look at them. Fortunately, there are a number of ways agents...
by Kyle Danowski | Dec 9, 2015 | BizDev and Thought Leadership
Every now and then, it’s important to refresh your website content. This helps both for search engine optimization purposes (Google rewards regularly updated websites) and for maintaining customer interest in your brand’s online presence. But how exactly do you rework...
by Kyle Danowski | Sep 16, 2015 | Law Firms and Legal Representation
Attorneys and law firms—particularly those focused on a particular geographic area—need to be highly competitive in their marketing to make sure they attract the right leads. A key facet of these efforts is online marketing, with firms using their websites, blog...
