by Kyle Danowski | Oct 24, 2017 | Marketing, Advertising and Branding
In many ways, email marketing requires us to walk a fine line. On the one hand, you want to engage your audience and get them to take a certain action — whether it’s clicking through, making a purchase or contacting you for more information. But you also don’t want to...
by Kyle Danowski | Mar 23, 2016 | BizDev and Thought Leadership
Email newsletters can be a great way to pass on important information to your customers and increase overall engagement with your brand. However, e-newsletters are only worthwhile if you actually have people who sign up for them and read them on a consistent basis. So...
by Kyle Danowski | Nov 20, 2015 | BizDev and Thought Leadership
For some reason, there seems to be this perception in the business world that email marketing has gone the way of direct mail, and that it’s no longer a worthwhile investment. Although it’s certainly not a platform on which you would want to build your entire...
by Kyle Danowski | Oct 13, 2014 | BizDev and Thought Leadership
Email is still the most-used form of communication in the business world, and that’s not likely to change anytime soon. Considering this, it’s important for professionals to use proper email etiquette when communicating with clients, colleagues and partners, and to be...
by Kyle Danowski | Nov 6, 2013 | Marketing, Advertising and Branding
I’ve subscribed to probably a dozen newsletters from various organizations and publications. As a modern professional, I need to keep up on trends, right? However, because I often have a large to-do list in front of me each morning, many of these emails go straight to...
